Holistic approaches, desert vibes and a focus on nature have recently become trends in the skin-care space, but for the founders behind brands with these focuses, it’s more than a trend, it’s a commitment to a certain kind of lifestyle. It’s not surprising that the California desert has been a muse for a handful of blooming brands in skin care lately. To many, the arid land represents community, natural beauty and simple living—all of which align with the clean beauty movement.
If you head out to Joshua Tree, you’ll find the Beauty Bubble Salon, a museum filled with memorabilia archived by Jeff Hafler. Just next door, in the Mojave Desert, you’ll find the Mojave Desert Skin Shield, which began as a wellbeing space and now yields a few lifestyle lines, including wild-crafted skin care. The spa at Mojave Desert Skin Shield offers sound therapy, Tao tea meditation and a signature Fascial, which involves a 100-minute facial healing treatment that targets fascia.
Patricia Vernhes, Founder of Mojave Desert Skin Shield, acknowledges that, at first glance, the desert may seem arid and barren. However, she claims it’s actually “one of the most peaceful places on earth” and “teeming with life.” She explains that daily life in the desert “requires a kind of a dialogue with it, and nature truly speaks in volumes. It teaches you how to listen from within. It’s enchanted and has its own language and pace and stoic resilience.”
Although there are all these beautiful benefits of nature, and the desert in particular, Vernhes notes that it “can be unforgiving on our skin,” which is why she developed a line of organic skin care. “The original formula came to me in meditation,” says Vernhes. “It addresses a wide spectrum of skin-care concerns within one blend; calming inflammation, repairing sun damage, protecting from external stressors, inhibiting free radicals, supporting skin’s natural metabolism and slowing the aging process.”
Sandwiched between Joshua Tree and the Mojave Desert is the tiny community in Wonder Valley. Husband-and-wife team Alison and Jay Carroll founded a brand with the same name and rooted it in olive oil, as Alison has worked with the California Olive Oil Council in quality control. The brand, Wonder Valley, takes the ethos of “finding grandeur in simple living,” that circulates throughout California desert towns, and infuses it into its products.
When discussing how the California desert inspired Wonder Valley, Jay explains that there’s no ignoring that “nature is king” in the desert, which helps forge a close relationship to it. “We live by its ques, and it teaches us surrender, gives us clarity and presence of mind. It’s a great teacher,” he says. “Also the expansiveness of it. It clears your head in a really meaningful way, not unlike meditation and with that the infinite landscape yields infinite imagination.” He adds that they put a lot of this “good peace of mind” to work when developing Wonder Valley.
Jay believes that “to nurture, share and preserve” is a formula to live by. “It’s about finding abundance, creating a feeling of awe, daily. Bridging utility, creativity, simplicity, and community into one philosophy and a lifestyle,” he says. “‘Staying radiant’ is a choice, a way of being.”
Find a Doctor
Find a NewBeauty “Top Beauty Doctor” Near you
SpecialtyCosmetic DentistDermatologistFacial Plastic SurgeonHair Restoration SpecialistOculoplastic SurgeonPeriodontistPlastic SurgeonProsthodontistVein Specialist
TreatmentAbdominal thread liftsAccent your BodyAcne TreatmentsAlexandrite LaserArm LiftAscleraBellafillBeloteroBlue LightBodyBody LiftBotoxBotox BrowliftBrachioplastyBrazilian Butt LiftBreast AugmentationBreast Augmentation with Fat GraftingBreast ImplantsBreast Implants with SalineBreast Implants with SiliconeBreast LiftBreast Lift with ImplantsBreast ReconstructionBreast ReductionBrowliftButt EnhancementCarboxytherapyCellulite TreatmentCheek AugmentationCheek Augmentation with Fat GraftingCheek ImplantsCheek LiftChemical PeelsChin AugmentationCO2 lasersCool LipoCoolSculptingCoolToneCrownsDental BondingDental ImplantsDimpleplastyDiode LaserDysportembrace Active Scar DefenseEmsculptEndermologieEndoscopic BrowliftEndoscopic FaceliftEndoscopic Tummy TuckErbium LasersExilis Ultra 360EyeliftEyelift with Fat GraftingFaceFaceliftFacelift with Fat GraftingFaceTiteFat Melters and Fat ReducersFormaFractional CO2 lasersFractional Resurfacing LasersFractoraGlycolic PeelsGlytone Enhanced Brightening CreamGum DermabrasionGum LiftHairHair RemovalHair TransplantHair-Loss TreatmentInjectables & Fillers for Cheek AugmentationInjectables & Fillers for EyeliftInjectables & Fillers for Lip EnhancementInjectables And FillersInjectables and Fillers with Fat GraftingIntense Pulsed Light (IPL)InvisalignIsolazJuvédermJuvéderm VolbellaJuvéderm VolumaKybellaLactic Acid PeelsLaser LiposuctionLasersLateral Tension Tummy TuckLimited Incision FaceliftLip EnhancementLip Enhancement with Fat GraftingLip ImplantLip LiftLiposculptureLiposuctionLiquid FaceliftLong Pulsed N: Yag laserLower BlepharoplastyLower Body LiftLower eyelid surgeryLower FaceliftMACS LiftMandelic PeelsMicrodermabrasionMicroinjectionMicroneedlingMicrowave Laser TreatmentMini Tummy TuckMini-FaceliftMommy MakeoverNd: YagNeck LiposuctionNeckliftNonsurgical FaceliftNonsurgical RhinoplastyObagi Blue PeelOtoplastyPerlanePhenol PeelsPhotobiomodulationPhotodynamic Therapy (PDT)PhotofacialPiQo4Plasma Resurfacing LasersPower Assisted LiposuctionPrevellePulsed DyeRadiesseRadio Frequency with MicroneedlingRadio Frequency-Assisted LipolysisRed LightRestylaneRestylane DefyneRestylane LyftRestylane RefyneRestylane SilkRevision RhinoplastyRhinoplastySalicylic PeelsSculpSureSculptra AestheticSelphylSilhouette InstaliftSkinSkin TightenersSkin TreatmentsSlim LipoSmart LipoSMAS faceliftSmileSmile MakeoverSmoothshapesStraighteningStretch Mark TreatmentsTCA Chemical PeelsTeeth WhiteningThermageThermiTightThigh LiftTitanTooth ContouringTraditional FaceliftTumescent LiposuctionTummy TuckUltheraUltherapyUltrasound Assisted LiposuctionUmbilicoplastyUpper BlepharoplastyUpper eyelid surgeryVanquish MEVASER LipoVein TreatmentsVelashapeVelasmoothVeneersXeomin