P&G Group and A.S. Watson Group have launched a new Japanese skin care brand in the physical and online stores of Watsons in the Greater China markets.
With deep understanding of customers’ needs, both companies shared their expertise and experience to co-create the brand aio.
Markus Strobel, global president, P&G Skin & Personal Care, said, “This is a P&G Beauty first breakthrough collaboration with a retail partner to co-create a new skin care brand from scratch. We are delighted to team up with A.S. Watson to learn together and co-design the aio proposition for the Derm and Wellness needs of the customers. This is the future of retailing and skin care”.
Aio is aimed to attract Gen Z & Millennials and have a larger proportion of sales from online channels. Furthermore, Aio is designed with fully recyclable packaging.
Malina Ngai, CEO of A.S. Watson (Asia & Europe) and group chief operating officer, said, “Sustainability is our top priority and we are happy to see aio’s packaging is fully recyclable, making it eligible to be listed as Clean Beauty product under Watsons Sustainable Choices. With its philosophy of ‘simple sophisticated’, I truly believe aio will be loved by customers with its unique proposition, refreshing design and great product performance.”
Healing Skin and Mind
Featuring the Oxyniacine formula, aio Super Essence is drenched in tropaeolum majus for boosting skin vibrancy, B3 Niacinamide for reinforcing skin barrier and Vitamin E that has nourishing benefits to improve oil-water balance and keep skin healthy.
With a “Neo-Mint” packaging, the exclusive matcha-colored jelly-like texture offers a relaxing smell of Kyoto woods. The light non-greasy texture is also suitable for sensitive skin, tested by dermatologists.
After experiencing aio Super Essence, 84% users agree the essence can help skin maintain hydrated and reduce overproduction of sebum; 90% think skin looks radiant and youthful with minimized pores; and 81% say it stabilizes skin to reduce redness, acne and pimples.